Our vision for DI NORCIA emerges from centuries-old soil, where groves whisper folklore in sun-stained leaves. Rooted deep in the windswept fields of southern France, our brand channels an ancient spirit—earthy, storied, and alive. This design honors old-world simplicity while looking boldly toward tomorrow. The packaging itself—an old metal oil can—becomes a relic reborn: weathered, rustic, and proud of its patina. Like a treasured heirloom passed down through generations, it reflects the raw authenticity of the cold-pressed oil within, a tangible bond between past and present. From the geometric lines echoing Roman land to the deep greens reminiscent of damp earth, the brand identity beckons you to partake in a ritual older than memory. It is a celebration of the land’s bounty, a nod to the enduring spirit that thrives in every orchard’s furrow. DI NORCIA stands as more than a label; it is a testament to living traditions and a promise of honest sustenance. May this brand—steeped in the grace of its heritage yet daring in modern approach—remain a beacon of timeless flavor and humble artistry for the palates of today and the ages yet to come.