To honor the soul of rock ‘n’ roll, FENDER USA commissioned a hand-drawn type design for the anniversary of the Fender Stratocaster—a guitar that shaped modern music with its unmistakable sound. Melding vintage grace with a forward-looking beat, each letterform is carved with the same daring energy that has resounded through decades of performances. From the very first chord, the Stratocaster called musicians to dream bigger, to reach higher, to feel the rush of creativity pulsing in every note. This new logo layout channels that heritage, capturing the instrument’s timeless silhouette and rebellious spirit in a fluid dance of lines and curves. In celebrating the world’s greatest electric guitar, we salute an icon of freedom and expression. May this fresh identity echo the roar of city clubs and stadium stages alike, reminding us that legends are born from tradition, but their voices always sing toward the future.