



Soma
TULSA OK USA
BRAND IDENTITY
© 2022

Soma
TULSA OK USA
BRAND IDENTITY
© 2022
Perched atop the Brut Hotel, SOMA is more than a restaurant—it is an elevated experience, where fine dining meets elemental beauty, and the sky becomes part of the table. A place where the day begins with golden light and ends in a cascade of deep amber, all witnessed from the rooftop edge of Tulsa. The brand identity, created by West of Death, reflects this rarefied balance of refinement and rawness. The typemark is elegant and spare, its lines drawn with restraint, its posture poised. At its center, the “O” mirrors the rising and setting sun, paying homage to the ever-changing horizon seen from SOMA’s open air. The logo mark, a singular tropical plant, speaks to the interior’s lush philosophy—tropical brutalism, where hard edges meet soft leaves, where concrete coolness is warmed by wild green life. It evokes a sense of rooted escape, of cultivated wilderness rising from the structure of the city. SOMA’s identity is designed to echo the architecture of its world—elevated, elemental, refined. A palette of stone, shadow, and sun-kissed green. Typography that whispers elegance. Iconography that breathes. This is SOMA: a rooftop refuge, where flavors bloom, the sky performs, and every moment is cast in golden light. Where luxury is quiet, design is intentional, and time slows to the rhythm of the sun.