TULSA GENERAL STORE

TULSA OKLA

BRAND IDENTITY / PRODUCT DESIGN / ILLUSTRATION

© 2024

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Drawing upon the luminous heritage of Tulsa’s 1920s Art Deco boom, we conceived the brand identity for Tulsa General Store Purveyors as both an homage and a continuation. The city’s gilded spires and zigzag ornamentation provided a geometric grammar, while our detailed illustrations of native flora and fauna introduced a counterpoint—nature woven through industry, softness threaded into precision.

The identity extends far beyond a single mark. We designed packaging for food products, apparel, product labels, signage, a full digital presence, and a series of bespoke wrapping paper patterns. Each element carries a quiet echo of the city’s golden age: restrained typographies paired with ornate, hand-rendered motifs, creating a visual language that feels both archival and alive.

Located in the heart of South Downtown Tulsa, Tulsa General Store Purveyors emerges as a modern merchant of craft and history. The identity does not merely adorn the goods; it narrates a sense of place—where Deco lines meet riverland grasses, and where commerce becomes a conversation between past and present.

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